Targeting Your Real Estate Marketing Message - Part 3: Positioning Your Offering

[Boutcher]

In today’s cluttered real estate marketing environment, consumers are trained to tune out messages that don’t seem to address their real and unfulfilled wants and needs. In other words, if your message doesn’t clearly deliver a solution to exactly what your prospect is looking for – if it doesn’t slot into an open position in your prospect’s mind – then your efforts and dollars and time will go down the marketing drain.

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